Digital Strategy by Bookassist
Bookassist is a an award-winning and recognised leader in direct booking optimisation for hotels worldwide. We provide up-to-the-minute information, intelligent strategies and tips on how to improve your online business and retain more of your profit for each and every stay. Topics include digital marketing, metasearch, website design, booking technology, distribution strategy and technology, business intelligence and customer relationship management.
Digital Strategy by Bookassist
Latest Episodes
Voucher Platforms: A Guide for Independent Hotels
In this episode, Des O'Mahony, Founder and Chairman of Bookassist, dives into the growing gift voucher market—a sector now expanding by 12-15% annually. He shares a strategic four-pillar framework to help independent hotels move beyond manual s...
The Paul Gallagher Interview
Paul Gallagher is a distinguished and well-known member of the Irish tourism and hospitality sector. He has been General Manager at Buswells Hotel in Central Dublin for the last 27 years. Paul is a past President of the Irish Hotels Fede...
All About Google Performance Max for Travel
Google has recently announced Performance Max for Travel, which brings specific travel-related features to the Performance Max online advertising management system. Travel users such as hotels can now combine the management of vari...