Digital Strategy by Bookassist
Bookassist is a an award-winning and recognised leader in direct booking optimisation for hotels worldwide. We provide up-to-the-minute information, intelligent strategies and tips on how to improve your online business and retain more of your profit for each and every stay. Topics include digital marketing, metasearch, website design, booking technology, distribution strategy and technology, business intelligence and customer relationship management.
Digital Strategy by Bookassist
Voucher Platforms: A Guide for Independent Hotels
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In this episode, Des O'Mahony, Founder and Chairman of Bookassist, dives into the growing gift voucher market—a sector now expanding by 12-15% annually. He shares a strategic four-pillar framework to help independent hotels move beyond manual spreadsheets and transform their voucher sales into a high-margin, year-round revenue engine.
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