Digital Strategy by Bookassist
Bookassist is a an award-winning and recognised leader in direct booking optimisation for hotels worldwide. We provide up-to-the-minute information, intelligent strategies and tips on how to improve your online business and retain more of your profit for each and every stay. Topics include digital marketing, metasearch, website design, booking technology, distribution strategy and technology, business intelligence and customer relationship management.
Episodes
6 episodes
All About Google Performance Max for Travel
Google has recently announced Performance Max for Travel, which brings specific travel-related features to the Performance Max online advertising management system. Travel users such as hotels can now combine the management of vari...
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Season 2
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Episode 1
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8:14
Direct Business Strategies at Connacht Hospitality Group
In this episode Bookassist CEO Dr Des O'Mahony talks with Eveanna Ryan (Group Sales and Marketing Manager) and Sarah Comer (Group Revenue Manager) of Connacht Hospitality Group in Galway, Ireland. The team discuss how their very s...
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17:42
Are You In Control Of Your Rate?
There are many new redistribution channels appearing that are offering OTA hotel rates with deep discounts or additional kickbacks. Hotels may not even be aware that this is happening and that their website rate is being undermined by certain c...
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10:20
Three Key Steps To Metasearch Success
Jacopo Rita, Head of Metasearch at Bookassist, talks with Bookassist CEO Des O'Mahony about the latest developments in metasearch for hotels, and the steps to take to ensure measurable success from metasearch spend.
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18:30
