Digital Strategy by Bookassist
Bookassist is a an award-winning and recognised leader in direct booking optimisation for hotels worldwide. We provide up-to-the-minute information, intelligent strategies and tips on how to improve your online business and retain more of your profit for each and every stay. Topics include digital marketing, metasearch, website design, booking technology, distribution strategy and technology, business intelligence and customer relationship management.
Digital Strategy by Bookassist
Are You In Control Of Your Rate?
There are many new redistribution channels appearing that are offering OTA hotel rates with deep discounts or additional kickbacks. Hotels may not even be aware that this is happening and that their website rate is being undermined by certain channels. Hotels need to be sure they are in control of the rates that their rooms are being sold at, and need to incentivise customers to book on their hotel website with clear advantages for the direct booker.