Google has recently announced Performance Max for Travel, which brings specific travel-related features to the Performance Max online advertising management system. Travel users such as hotels can now combine the management of various Google assets, such as pay-per-click, youtube, display advertising etc together with metasearch management in one convenient and intelligent dashboard.
Bookassist's Head of Client Strategy Jacopo Rita discusses the use and implications of Performance Max for Travel with Bookassist Chairman Des O'Mahony in this podcast.
Google has recently announced Performance Max for Travel, which brings specific travel-related features to the Performance Max online advertising management system. Travel users such as hotels can now combine the management of various Google assets, such as pay-per-click, youtube, display advertising etc together with metasearch management in one convenient and intelligent dashboard.
Bookassist's Head of Client Strategy Jacopo Rita discusses the use and implications of Performance Max for Travel with Bookassist Chairman Des O'Mahony in this podcast.